Tyne Tunnels 2 brand launched with a local Push

Push Creative, a design and marketing agency based in South Tyneside have won the tender to design the brand image for the new Tyne Tunnel.

Working in partnership with the consortium appointed to take over management of the existing Tyne Tunnels and construction of the New Tyne Crossing, they developed TT2 - Tyne Tunnels, to give the project a new and modern identity.

The tender attracted much interest, but Push Creative was successful with their dynamic and positive approach to the design brief.

Liz Bassnett, Director and Head of Creative comments, "We're thrilled to have been chosen as a local company to design a new brand image for a local project. We've demonstrated our experience in brand creation and brand management with a company that clearly understands the importance of creating a strong identity from the outset."

Trevor Jackson, Managing Director of TT2 adds, "TT2 is a local firm with a local focus. We are committed to using as many locally-based suppliers as we can throughout the lifetime of the project. When it came to choosing an image for our new organisation we felt it was particularly important to work with a firm based nearby with people who use the tunnel themselves, so that the resulting brand would mean something to our customers.

We have been very impressed with the results from Push Creative. This is a new era for the Tyne Tunnels, and this fresh new image demonstrates that."

A string of recent account wins in the last four months also includes i-spy mortgages and feelgoodfood.

If your brand image needs extra sparkle or your marketing requires a little more magic - why not give Push Creative a call on 0191 519 7266 or email: info@push-creative.co.uk